Möbel Martin GmbH & Co. KG celebrated the opening evening of the new store in Mainz-Hechtsheim with its employees and 700 invited guests from industry, politics and the public. Other promotions during the course of three months reached up to 40,000 visitors per day. We as an event agency also had reason to celebrate – by setting a record for the world’s largest flying banner which took to the air as part of the event – all documented on film. That was only the icing on the cake though. Apart from directing the entire operation and managing the presentation, photography, hostesses and various artists, we recorded 100% success in implementing a wide variety of promotions.