At a 6-day event the 400 German sales employees of Chevrolet Deutschland GmbH were treated to a presentation on the new CRUZE SW and MALIBU models. Various workshops at the GM Test Center in Dudenhofen and at Pureliner in Frankfurt offered comparisons in driving characteristics and sales strategies. Attendees got to know the true nature of the models and were able to compare them with vehicles from competitors. Evening get-togethers on a chartered event ship on the river Main provided the setting for an ideal mix of innovation, technical knowledge and entertainment. A resounding success at every stage from the concept and overall project management to participant handling and logistics thanks to the event specialists from Munich.
